COVID-19 significantly altered the hospitality landscape as hoteliers responded to changing
market conditions and evolving pandemic-era guidelines. U.S. hoteliers have had to make tough decisions since March 2020, laying off or furloughing staff, scaling back amenities, and even shutting their doors. Although demand has begun to recover and has even outpaced pre-pandemic levels in some markets, recovery for the industry as a whole is still underway, and hoteliers will need to continue to make smart decisions for their businesses to make up for the past year’s losses and survive into the future. To help hoteliers looking to team up with a franchise partner, LODGING is this year spotlighting over 100 brands as part of its online guide to franchising.
The following companies are listed in alphabetical order.
Hyatt
COMPANY SNAPSHOT
Total number of properties (Global): 1,001
Total number of franchised properties (Global): 518
Total number of properties (U.S.): 644
Total number of franchised properties (U.S.): 460
Rewards program: World of Hyatt
Contact: information@hyatt.com
| BRAND | FRANCHISING SINCE | CHAIN SCALE | FRANCHISE FEES | PROPERTIES IN SYSTEM | ROOMS IN SYSTEM |
|---|---|---|---|---|---|
| Caption by Hyatt | 2019 | Upscale | Application: $95,000 + $500 per guestroom in hotel over 200 rooms Royalty: 5% GRR Marketing: 3.5% GRR | 0 | 0 |
| Destination by Hyatt | 2019 | Upper Upscale | Application: $100,000 or $300 per room (whichever is greater) Royalty: 7% GRR generated through Hyatt channels Marketing: N/A | 15 | 3,446 |
| Hyatt Centric | 2015 | Upper Upscale | Application: $100,000 or $300 per room (whichever is greater) Royalty: 5% GRR Marketing: N/A | 21 | 4,631 |
| Hyatt House | Hyatt House Since September 2011; Summerfield Suites from August 1999 through September 2011; Hyatt Summerfield Suites from February 2006 through September 2011 | Upscale | Application: $75,000 + $500 per room (over 150) Royalty: 5% GRR Marketing: 3.5% GRR | 103 | 15,097 |
| Hyatt Place | 2005 | Upscale | Application: $75,000 + $500 per room (over 150) Royalty: 5% GRR Marketing: 3.5% GRR | 330 | 45,201 |
| JDV by Hyatt | 2019 | Upper Upscale | Application: $100,000 or $300 per room (whichever is greater) Royalty: 7% GRR generated through Hyatt channels Marketing: N/A | 14 | 2,135 |
| Hyatt Regency | 2006 | Upper Upscale | Application: $100,000 or $400 per room (whichever is greater) Royalty: 6% GRR + 3% F&B Marketing: N/A | 100 | 54,448 |
| The Unbound Collection by Hyatt | 2016 | Luxury | Application: $100,000 or $300 per room (whichever is greater) Royalty: 7% GRR generated through Hyatt channels Marketing: N/A | 11 | 2,129 |
