Tag: soft brands
Are Full-Service Hotels a Thing of the Past?
Full-service hotels have long been a model of high performance, outperforming the rest of the U.S. hotel industry in nearly every conceivable benchmark for...
Soft Brands Continue to Permeate the Hotel Industry
To serve up some history, soft brands—also known as hotel collections—first appeared in the mid-2000s with a strong presence from both Choice Hotels and...
How Soft Brands Stack Up
The number of soft-branded hotels has risen dramatically over the last decade, growing from just two brands and 22 properties in 2010 to 12...
Six Hospitality Leaders Talk Soft Brands
What is the role of
social media in the
soft brand segment?
“Our key social audience includes independent travelers in search of original and local...
Marriott Launches New Media Campaign for Soft Brand Collections
Marriott International has debuted a multi-millon dollar media campaign showcasing the power of its independent hotel platform across the company’s three collection brands: The...