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Josh Lesnick

WorldHotels CEO Josh Lesnick on an Alternative to Soft Brands

Soft-branded properties are designed to appeal to consumer demand for a more unique lodging experience. With the growth of soft brands, independent luxury hotels...
Lindsey Ueberroth, CEO of Preferred Hotels & Resorts

Preferred Hotels & Resorts’ Long-term Perspective on Soft Brands

Preferred Hotels & Resorts has been in the independent hotel collection market for half a century. Currently, the company’s upper-upscale and luxury portfolio encompasses...
STR RevPAR Soft Brands

These Are the Factors that Contribute to the Success of Soft Brands

A flurry of entrants to the hotel market’s soft brand space in recent years has raised questions as to its enduring viability. Is this...
The Hermitage Jakarta Rooftop Pool

Independently Minded: The Power of Soft Brands

So far in 2017, two major hotel chains have announced the addition of a new soft brand to their brand portfolios. In January, Hilton’s...

Hotel del Coronado Joins Hilton’s Curio Collection

Hotel del Coronado, a historic property located along the Pacific Coast in Southern Calif., will celebrate its 130th anniversary by joining the Curio Collection...