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Rico Louw

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Rico Louw is an account manager at STR.
RevPAR Growth Ranks: 2020 Projection

Looking Back on 2019 and Ahead to 2020 With Supply Change in Mind

As we enter 2020, messages and performance studies through 2019 include comments about how the lodging industry is slowing down and predictions of hard times ahead. Therefore, it is interesting to identify and examine...
Soft Brands in Hotel Industry

Soft Brands Continue to Permeate the Hotel Industry

To serve up some history, soft brands—also known as hotel collections—first appeared in the mid-2000s with a strong presence from both Choice Hotels and Marriott International. The intention was to give hotel companies more...