ST. JOHN’S, Antigua—Blue Waters Resort, Antigua announced that it has hired the Thomas Lee Group (TLG) to lead the property’s North American sales and marketing efforts.
Blue Waters seeks to redefine luxury in the Caribbean and expand its appeal to the North American affluent traveler.
Blue Waters features several freshwater pools, secluded beach coves, 17 acres of tropical gardens, and a choice of accommodations that includes expansive guestrooms, suites, and villas. Under the direction of TLG, which specializes in hospitality sales, marketing, branding, and revenue management, the resort will be re-launched to the U.S. and Canadian markets.
“Blue Waters is a truly distinctive resort that has been carefully developed to ensure the finest guest experience,” said Tony Randall, owner of Blue Water Resort. “It was time for us to team with a quality organization that is representative of who we are and able to lead our growth in the critical North American market. Bryan Guillot and his team are that organization, and we are confident in their ability to drive North American sales and marketing activities for us.”
Guillot, who heads the Thomas Lee Group, is a 30-year resort and casino industry veteran experienced in destination resort, attraction, and casino marketing and operations.
Currently, the Thomas Lee Group performs sales and marketing activities for resorts throughout the Caribbean. Additionally, they assist an international vacation club and its destination resort/condo properties in the Caribbean, as well as the sales distribution networks in the United States, Central, and South America.
“We are thrilled about our new relationship with the magnificent Blue Waters Resort,” said Bryan Guillot. “After visiting the property, we found this resort was indeed one of the finest in the Caribbean, and that with our assistance and the immediate exposure we would gain within the travel community, it would quickly begin to gain the attention and demand it deserves.”
