Tag: marketing
Brand USA’s National Parks Film Expected To Drive International Tourism
WASHINGTON—Brand USA, the destination marketing organization for the United States, this week released the results of a return on investment (ROI) study conducted by...
How to Capture the Wanderlust of Today’s Chinese Travelers
With the world’s largest population of 1.4 billion people, China is flourishing with 6.8 percent economic growth recorded in the first quarter of 2018....
Radisson Hotel Group and Hainan Airlines Partner on Loyalty Programs
Radisson Hotel Group recently announced a new strategic partnership with Hainan Airlines, China's leading five-star carrier. The two are part of the same "family...
Six Steps for Creating Effective, Personalized Email Campaigns
Email marketing is one of the best ways to acquire new customers, promote goods and services to existing ones, and keep a brand at...
Creating and Managing a Single View of the Guest with Data
Not long ago, the only data that resorts collected were guest's names and emails. Today, the hospitality industry is much more interested in big...