Tag: marketing
IHG Launches Virtual Reality Marketing in Sports Illustrated
IHG is taking on a new kind of marketing in Sports Illustrated's College Football Preview Issue—virtual reality (VR). The move is part of the...
Five Ways Hoteliers Can Attract Bleisure Travelers
Business travelers don’t come in a one-size-fits-all demographic. Some may just want to relax alone in their room or over a meal after a...
Four Ways to Sell Experiences Instead of Beds
Millennials spend more than $200 billion on travel each year, according to FutureCast’s Millennial Brief on Travel & Lodging. That number is expected to...
Industry Struggles to Track Travelers Across Devices
Tracking the online behavior of travelers across a range of devices remains a significant challenge for the travel and tourism industry, according to a...
Most Visited U.S. States Spent Less on Marketing Last Year
Although tourism budgets have grown since the end of the recession and the average state tourism budget hit a record high in FY 2016,...