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Cvent Acquires Marketing Tech Company Splash

TYSONS, Virginia—Cvent announced that it has acquired Splash, an event marketing technology company. Splash’s platform allows marketers to create on-brand, measurable, and repeatable event...
marketing

7 Pro Tips to Effectively Market Your Hotel

Marketing is an essential and multifaceted effort that begins with creating a hotel narrative and value proposition, conveying it through physical and digital channels,...
A woman watches TV in a hotel room

Hilton Releases Two New Commercials Catered to Music Lovers

Hilton reinforced its commitment to helping fans stay in the music with two new commercials as part of the “It Matters Where You Stay”...
A woman watches TV in a hotel room

Choice Hotels Launches New Multichannel Marketing Campaign

NORTH BETHESDA, Maryland—Choice Hotels International, Inc. launched its newest multichannel national marketing campaign, "A Stay for Any You." The largest in Choice Hotels' history,...

Hotel Indigo Releases a New International Marketing Campaign

Hotel Indigo, part of IHG’s Luxury & Lifestyle portfolio, released a new international marketing campaign, The World’s Neighborhood Hotel, which is officially rolling out...
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