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COVID-19

Four Things Hoteliers Must Do to Effectively Market Their Properties

As a result of the COVID-19 crisis, brand marketing has evolved in 2020, with companies reworking their tactics to reach an audience that has...
Digital marketing

Five Digital Marketing Mistakes That Hotels Should Avoid

It’s been a tough year for everyone. Hospitality businesses have been trying to operate sustainably in ever-shifting circumstances. As occupancy levels remain well below...
Business traveler wearing a facemask in 2020

Positioning Hotels to Drive Business in the Second Half of 2020

As the COVID-19 pandemic continues this summer, people are traveling less—if at all—and booking hotels at a much lower rate. As restrictions are gradually...
Wyndham Direct - Days Inn

Wyndham Expands Corporate Booking Program to Additional Brands

PARSIPPANY, N.J. — With a focus on driving more corporate business to its hotels, Wyndham Hotels & Resorts today announced the expansion of Wyndham...
Loews - Welcoming You Like Family Campaign

Loews Defines Its Brand in New Campaign: ‘Welcoming You Like Family’

NEW YORK — Loews Hotels this week launched a multi-channel campaign to define the brand as one rooted in welcoming and caring for guests...
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