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Hotels Can Maximize the Value of Unsold Rooms

The empty hotel room is a fact of life. On a given night, that might not seem like a significant problem. But when considered over time, a different picture emerges. According to some estimates, 15,000 hotel rooms remain unsold each night in New York City alone, equating to over 5 million empty rooms each year and lost revenues of...

Diversity Marketing’s New Look

Destination diversity marketing plans—those programs that seek to define locations and hospitality and tourism brands as welcoming and equipped to host different population segments—are not what they were a couple of decades ago. As populaces have diversified, so have initiatives to reach various markets. Differences in people, including their races, ethnicities, ages, religions, lifestyles, gender identities, and travel styles, are...

Extended Stay America Names Recipe Contest Winner

Extended Stay America has named Lauren Wyler "America's Top Away From Home Cook," winner of the brand's national recipe contest with judging hosted by Food Network personality Sunny Anderson. Wyler will receive $5,000, inclusion in Extended Stay America's "Away From Home Cooking" cookbook, and the opportunity to share her winning recipe alongside Anderson at the Extended Stay America traveling hotel...

Crowdsourcing is Changing Hotel Design and Marketing

When New York City real estate company Prodigy Network decided to create an extended-stay hotel in Manhattan’s Financial District, it took a non-traditional design approach. The company called upon architects, interior designers, and creative minds to submit their own ideas for the 23-story property, named 17John after the street address in the Financial District, one block from the World...

Hotels.com Launches Hilarious New Ad Campaign

Sometimes the best ad campaigns are the ones that don't take themselves too seriously. And the recent push by online travel agency Hotels.com is showing that the booking company really does have a sense of humor. Launched on Feb. 23, the new commercial features a play on the "captain obvious" character. An actor—dressed in both a full-on captain costume and...