Sleep Inn by Choice Hotels shared the interior details for its latest prototype, Scenic Dreams. Developed in collaboration with developers, owners, and operators, the Sleep Inn prototype features redesigned guestrooms and common areas that complement the exterior tower and purple accent lighting previously announced in April 2023. Through consumer testing, the Scenic Dreams prototype was found to increase guests’ likelihood to stay while remaining low-cost for hotels to build and operate.
“Choice Hotels strives to bring an intentional approach to design and development, ensuring that every new concept not only withstands the test of time but also has the potential to deliver noticeable results to our owners’ bottom lines and guest satisfaction scores,” said Jason Cowan, senior vice president, signature development, Choice Hotels. “The next generation of Sleep Inn incorporates inviting, wellness-focused elements that cater to the needs and senses of modern travelers. Coupled with its low cost to build and operate, the new look of Sleep Inn stands out in the midscale space and is the perfect fit for growth-minded owners.”
An Interior Inspired by Nature
The Scenic Dreams prototype provides a space inspired by nature, giving guests the feeling of being outside while indoors. Throughout the value engineering process, done in collaboration with owners and operators, the designs went through customer research and testing to ensure a distinct customer experience while maintaining its low cost to build and operate.
The newly refreshed interior includes murals of natural landscapes,m calming color schemes, and modern wood accents. The new interior also aims to maximize efficiency through its hotel layout and room designs, which minimizes wasted space and optimizes operational processes. Efficiency drivers include strategically placed back-of-house spaces, movable furniture, AC and USB outlets, and easy-to-clean surfaces.
“It was exciting to work with Choice on the Sleep Inn Scenic Dreams prototype. From the owner’s perspective, they really listened to us and took our feedback and made changes to improve the guest experience while keeping our costs low,” said David Burton, president, Burton Hotel Group and owner of The Sleep Inn & Suites Round Rock. “When people walk into this hotel, they instantly feel like they’re walking into a refreshed hotel that helps them immediately recharge.”
Several additional updates include:
- Lobbies with open floorplans, large windows, front desk welcome wall consisting of illuminated abstract natural wood cutouts to reflect the night sky, and signature murals, giving developers eight mural options to highlight natural landscapes, such as coast, palms, pines, maples, field, forest, desert, and mountains.
- Modernized guestrooms featuring increased functional spaces, light dimming, and smart thermostat capabilities, as well as regional artwork. Developers can choose from four calming color schemes including dusk, starry night, twilight, and dawn.
- New breakfast areas with the ability to be zoned into three distinct areas to suit guests’ needs including a game room, TV room, and flexible workspace.
Guest Experience
The Scenic Dreams prototype offers guests expanded wellness offerings, including fitness centers, complimentary access to the BetterSleep app, and designated outdoor spaces to enhance guests’ ability to connect with nature. Sleep Inn also offers guests a hot breakfast, tea blends at the signature Dream Cup Station, and a Dream Corner Marketplace stocked with essential items. Sleep Inn continues to team up with AllTrails to provide guests with a QR code for a curated list of nearby hiking trails at participating hotels. Over 90 percent of Sleep Inn hotels are located within an hour and a half of a national park.
Reducing Environmental Footprint
The Scenic Dreams prototype includes LED lighting, a linen and towel reuse program, and low-flow shower heads and faucets. Water refill stations will also encourage guests to help reduce single-use plastics. Additionally, Sleep Inn properties will offer electric car charging stations for guests at select locations.
