Tag: Brand
Accor Launches Handwritten Collection With 12 Signed Hotels Globally
PARIS—Accor today announced a new addition to the group’s network of brands: Handwritten Collection, a global portfolio of "charming bespoke hotels that offer an...
SureStay-ing Power: BWH Hotel Group’s CEO and CDO on Passing the 400 Mark
LODGING recently sat down with BWH Hotel Group CEO Larry Cuculic and Senior Vice President and Chief Development Officer Brad LeBlanc specifically to discuss...
Family First: Red Roof Treats Franchisees to News and Updates at 2022 Brand Conference
Red Roof’s 2022 Brand Conference, held at The Broadmoor in Colorado Springs, Colorado, took a lighthearted approach to welcoming over 1,000 franchisees, owners, and...
A Milestone for My Place: One Hundred Franchises Strong, the Brand Continues to Make...
At this year’s My Place Convention, My Place Hotels President and CEO Ryan Rivett shared a major milestone at the opening general session: 100...
Hilton Releases Global Brand Platform Advertising Campaign
MCLEAN, Virginia—Hilton released its first global brand platform that identifies what has been missing from hotel marketing—the hotel stay. ”Hilton. For the Stay” places...