Tag: Brand
RLH Corporation Enters the Extended-Stay Segment with GuestHouse Extended Stay
Today, in conjunction with its 2020 Virtual Conference and Expo, RLH Corporation announced that it will be relaunching its GuestHouse International brand as GuestHouse...
Digging Into What Makes Days Inn Work as the Brand Marks its 50th Anniversary
The story of the founding of Days Inn—now Days Inn by Wyndham—has an almost mythic quality. In 1969, Cecil B. Day was on a...
Best Western’s SureStay Hotel Group Reaches 300 Hotels
PHOENIX — Best Western Hotels & Resorts (BWHR) announced today that its SureStay Hotel Group has reached another milestone with more than 300 active...
Soft Brands Continue to Permeate the Hotel Industry
To serve up some history, soft brands—also known as hotel collections—first appeared in the mid-2000s with a strong presence from both Choice Hotels and...
Manchise Agreements: What To Know and Consider
When selecting a brand and manager for a hotel, owners are faced with a choice: either hire the “brand” to manage their asset or...