ARLINGTON, Virginia—Knowland released its monthly meetings and events data for January 2022. Meetings are up 350 percent year-over-year from January of 2021 while month-over-month there was a slight decline of 16.5 percent from December 2021 to January 2022.
Average meeting metrics are at or near 2019 numbers. While volumes are not back to pre-pandemic levels, the size of meetings is stabilized to 2019. Because 2020 was extraordinary due to the pandemic, Knowland’s analysis uses 2019 as a baseline.
- Average attendees consistent with 2019: The average number of attendees per event in January 2022 was 102, compared to 42 in January 2021 and 112 in January 2019. This is a sign that groups are comfortable meeting in the size they used to meet but volume hasn’t yet returned to pre-pandemic levels.
- Average space used/attendees ratio is in line with 2019: The average space used in January 2022 was 2,516 square feet while meetings in January 2021 averaged 2,481 square feet and 2,303 square feet in January 2019. Proportionally, from a per person perspective, 2022 meeting space used averaged 24 square feet per person as opposed to 59 square feet per person in 2021 and 21 square feet per person in 2019.
- Top five market growth: The top five growth markets, in order, in January were Tampa, Orlando, Las Vegas, Daytona Beach, and Riverside-San Bernardino. These reflect those markets that have shown the most growth in January.
- Corporate meetings continue to represent the largest market segment: The corporate segment represents 70.1 percent of meeting and event business with technology, healthcare, and training/education taking the lead as the largest industry groups.
Kristi White, chief product officer, Knowland, said, “While there was a dip in meetings month over month, we don’t believe it is indicative of a significant step back for the meetings industry but rather a minor pause. The size of meetings that did occur was more in line with 2019 numbers. Recovery is still happening and the capture of events to 2019 levels was up over 3 percent according to our Meeting Recovery Forecast, with December recovering 46.2 percent of 2019 meeting volume.”