CHICAGO—Hyatt House is bringing the neighborhood a little closer with a new program and offerings designed to help guests feel more like ‘residents’ so they feel part of the local neighborhood from the moment they arrive.
New Neighborhood Guides at all 58 Hyatt House locations offer experiences personally recommended by Martha Stewart Living Omnimedia, Inc. as part of the “Martha Stewart American Made” program, which celebrates local American makers. The guides feature small businesses and the best places to eat, shop, and visit, from delicious pastries and homemade ice cream to neighborhood bookstores and vintage shops. Local makers selected for the Neighborhood Guides are just minutes away from Hyatt House hotels, and with complimentary Hyatt House shuttles at most hotel locations, residents can explore the neighborhood with ease.
To further inspire neighborhood camaraderie, Hyatt House is celebrating National Good Neighbor Day, starting on Sept. 28, by introducing in-hotel events at select locations that offer a complimentary taste of the neighborhood. Each event will shine a spotlight on one of the makers featured in the Neighborhood Guide at the hotel’s H BAR.
This spirit of bringing the neighborhood closer also inspired a new marketing campaign across digital, print, and radio that features the hotel experience through the eyes of real Hyatt House residents. The campaign was inspired by organic social sharing from guests, as well as creative visuals sourced directly from guests who shared their experiences on Instagram, supplemented with imagery of real guests at Hyatt House hotels.
“We are deeply committed to caring for our guests and anticipating their needs. Giving them a better sense of the community they’ve moved into is one way we can ensure they enjoy their stay with us,” said Chris Walker, vice president brands, Hyatt House. “Our guests often stay with us for five days, a month, or even longer, and our research, along with feedback we heard directly from guests, showed that they are looking for ways to plug into the local community and experience new things during their stay. Our new campaign and offerings like our Neighborhood Guides directly reflect this feedback.”
