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reopening

Nine Steps for Communicating a Hotel’s Reopening

By mid-March, more than 4,953 U.S. hotels and 16.2 percent of rooms had closed or been converted for other uses due to COVID-19, according...
Caution wet floor

Look Out! Helping Guests Be More Aware of Their Surroundings

Guests rarely encounter the housekeeping attendants who clean their accommodations, maintain the hotel’s public areas, and process the hotel’s laundry. The majority of this...
service recovery

Service Sells: The Psychology of Service Recovery in Hospitality

Consumer psychology is a fascinating thing. Brands across industries harness the deeply rooted needs, desires, and even fears of the public to sell things...
Tourist is visiting at Mong Kok night market in Hong Kong. — localized content

Creating Localized Content That Guests Will Actually Use

Personalized experiences are highly sought after by travelers. In an Epsilon research survey, 87 percent of respondents said they are more likely to do...
guest engagement - gamification

Three Tips for Using Gamification To Engage Guests

A mid-sized hospitality company had a problem—almost no one was liking or clicking on their social media posts. The solution took an out-of-the-box approach:...