Hilton San Francisco Union Square Unveils $25 Million Revamp

SAN FRANCISCO—Hilton San Francisco Union Square, the largest hotel in the Bay Area, has announced the completion of its $25 million renovation project featuring upgraded accommodations, meeting spaces, culinary outlets and common areas. Most recently, the property finalized a $6 million transformation of its 30,000-square-foot lobby. The latest enhancements include a bright overhaul of its Lobby Bar and culinary marketplace, Herb N’ Kitchen, boasting design inspired by San Francisco’s eclectic characteristics.

“San Francisco is a timeless city where engineering, craftsmanship and arts have merged harmoniously; therefore, we focused on creating an arrival experience that reflects the atmosphere and personality of the destination as well as the surrounding area,” said Michael Dunne, area vice president, Southwest, Hilton Worldwide. “The new design elements create dynamic energy and functionality that serves as a welcoming meeting hub by day and lounge area by evening.”

Known for innovation, San Francisco seamlessly blends creative thinking and tradition. The hotel’s new look is high on style with a personality that resembles the city’s detailed steel structures, famed San Francisco bridges and turn-of-the-century design. Focusing on inviting, sleek, and contemporary design, the lobby’s customized energy-efficient light fixture, steel incorporations, and accent wall behind the front desk, reflect its unique history and culture.

With refined décor catering to the millennial traveler, the new Lobby Bar is a buzzing gathering place with an unmistakable energy. Reflecting the city’s unique characteristics by way of signature cocktails, grandiose seating and an engaging atmosphere, the bar acts as the town square of the hotel and central meeting place for business and leisure travelers alike.

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Herb N’ Kitchen, the grab-and-go marketplace steps from the lobby, features fresh, seasonal fare using locally sourced ingredients. Catering to today’s on-the-go traveler, Herb N’ Kitchen offers three set meals, a full-service coffee bar and option for in-room delivery. The addition of a fast-casual dining option and laid-back lounge area provides guests with an approachable, artisanal experience.

“We wanted to provide our city and travelers with a quintessential hotel experience. The newly exposed renovations provide our guests with a unique relaxed approach to the design with innovative flourishes including multiple power outlets, lounge opportunities for networking and remote working with abundant workspaces,” said Steve Cowan, general manager, Hilton San Francisco Union Square.

The property features 134,500 square feet of meetings and special events space, including 73 meeting rooms and an opulent 30,000 square foot Grand Ballroom.

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