Predictive Analytics Improve Hiring, But Access Is Limited
Dallas, Texas—HR professionals overwhelmingly agree that predictive analytics would help them hire and develop employees to perform better, but only one in three have...
These Are the Factors that Contribute to the Success of Soft Brands
A flurry of entrants to the hotel market’s soft brand space in recent years has raised questions as to its enduring viability. Is this...
Top 10 Hotel Technology Trends to Watch
Hotels are exploring innovative technologies to better serve guests throughout their stay and help them remain top of mind with consumers. Chains, in particular,...
Five Ways Hoteliers Can Attract Bleisure Travelers
Business travelers don’t come in a one-size-fits-all demographic. Some may just want to relax alone in their room or over a meal after a...
The Online Booking Channel 2.0
The relationship between OTAs and their primary breadwinners—hotels—has been closer to one of rivals than business partners. However, both partners must work together effectively...