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Businessman walking in hotel lobby with suitcase and using his smart phone. Male business traveler in hotel hallway with cellphone and luggage.

Five Guest Engagement Strategies—and How Much Staff Effort They Require

An engaged guest is a loyal guest and the most effective salesperson a property has. Understanding how to engage guests is essential for a...
reopening

Nine Steps for Communicating a Hotel’s Reopening

By mid-March, more than 4,953 U.S. hotels and 16.2 percent of rooms had closed or been converted for other uses due to COVID-19, according...
Gen Z travelers

Study Reveals How Marketers Can Cater To Gen Z Travelers

Bellevue, Wash.—New findings from Expedia Group Media Solutions, the advertising arm of Expedia Group, illustrate the behaviors, attitudes, and influences of younger travelers around the...
Renaissance Los Angeles Airport Hotel

With a New Look, Renaissance Hotels Launches a Global Marketing Campaign

Bethesda, Md.–On the heels of its reimagined global design strategy, Renaissance Hotels, part of Marriott International, this week announced its continued brand evolution with...
Social Media Instagram Influencer

Social Media Influencers Aren’t Just for Luxury Brands

Luxury hotels have been tapping into social media influencers since they emerged. Private islands, five-star stays, exorbitant room service, private butlers, and Instagram-worthy photo...
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Knowland and Thynk Form Strategic Partnership

ARLINGTON, Virginia—Knowland and Thynk announced a strategic partnership in which data from Thynk's hospitality CRM solution will be integrated with Knowland’s meetings and events...
Leigh Taylor

A Lifelong Love

What initially inspired you to get into the hospitality business? When I was young I always had travel posters on my walls instead of celebrity...
U.S. hotel performance

CoStar: U.S. Hotel Performance Shows Positive Yearly Comparisons

WASHINGTON—U.S. hotel performance decreased from the previous week but showed positive comparisons year over year, according to CoStar's latest data through March 23, 2024....
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