Five Guest Engagement Strategies—and How Much Staff Effort They Require
An engaged guest is a loyal guest and the most effective salesperson a property has. Understanding how to engage guests is essential for a...
Nine Steps for Communicating a Hotel’s Reopening
By mid-March, more than 4,953 U.S. hotels and 16.2 percent of rooms had closed or been converted for other uses due to COVID-19, according...
Study Reveals How Marketers Can Cater To Gen Z Travelers
Bellevue, Wash.—New findings from Expedia Group Media Solutions, the advertising arm of Expedia Group, illustrate the behaviors, attitudes, and influences of younger travelers around the...
With a New Look, Renaissance Hotels Launches a Global Marketing Campaign
Bethesda, Md.–On the heels of its reimagined global design strategy, Renaissance Hotels, part of Marriott International, this week announced its continued brand evolution with...
Social Media Influencers Aren’t Just for Luxury Brands
Luxury hotels have been tapping into social media influencers since they emerged. Private islands, five-star stays, exorbitant room service, private butlers, and Instagram-worthy photo...