Social Media Hits and Misses
Social media connects our world, providing travelers a means to explore places and cultures before actually experiencing them. An account, hashtag, or a single...
Five Actions To Boost Bookings With Paid Search
Paid search is one of the most effective ways for hoteliers to drive traffic and secure bookings. By leveraging the digital billboards of Google...
Super Bowl LIII Prompts Goat-Inspired Wager Between Kimpton Hotels in Boston and Los Angeles
Joe Capalbo, area director of operations for Kimpton Hotels of New England and general manager of the Kimpton Marlowe hotel in Cambridge, is looking...
Study Reveals How Marketers Can Cater To Gen Z Travelers
Bellevue, Wash.—New findings from Expedia Group Media Solutions, the advertising arm of Expedia Group, illustrate the behaviors, attitudes, and influences of younger travelers around the...
Marketing Hotels Through Social Media Influencers
Many hoteliers have had a “social media influencer” or “micro-influencer” on their property and didn’t even know it. Not knowing influencers are on property...
Three Ways to Engage Guests in Real Time
Finding ways to engage guests during their travels and while they are on property is critical for hotels. Industry professionals who understand the importance...
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Five Hotel Companies Among Fortune’s 100 Best Companies to Work For
Five hotel companies made the recently released 21st annual Fortune 100 Best Companies to Work For list, which is based on surveyed employee ratings...
What Are Your True Variable Costs Per Occupied Room?
Knowing the average, actual costs incurred per occupied guestroom enables a manager to make more prudent pricing and marketing decisions and to monitor expenses....
12 Ways To Increase Hotel Security
Even when hotels have strong security policies and procedures in place, they are still vulnerable to cyber attacks, break-ins, theft, fraud, and other crimes....
Five Markets With the Most Hotel Construction
Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
