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Five Guest Engagement Strategies—and How Much Staff Effort They Require

An engaged guest is a loyal guest and the most effective salesperson a property has. Understanding how to engage guests is essential for a...
Social Media Instagram Influencer

Social Media Influencers Aren’t Just for Luxury Brands

Luxury hotels have been tapping into social media influencers since they emerged. Private islands, five-star stays, exorbitant room service, private butlers, and Instagram-worthy photo...
reopening

Nine Steps for Communicating a Hotel’s Reopening

By mid-March, more than 4,953 U.S. hotels and 16.2 percent of rooms had closed or been converted for other uses due to COVID-19, according...
Social media

My Hotel Doesn’t Care About Social Media

Have a question for our experts? Submit it here. My hotel has no social media presence. What should I do?  "I work in revenue management. The...
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Five Ways Hotels Can Use Instagram Stories

Instagram Stories is a powerful tool for hospitality marketing. Hotels can use Instagram to create a buzz of engagement around their brand, location, and...
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