Starwood’s New CIO Talks Tech Innovation
When Martha Poulter went to the University of Connecticut for computer science and engineering in the 1980s, there were very few women in the...
Loews Launches Social Reservations
NEW YORK—Loews Hotels and Resorts launched Loews Hotels Social Reservations, a first-of-its-kind booking tool that allows guests to book hotel stays directly via Twitter....
Loews Atlanta Expands Social Media Reach
Goals should not only be met, stresses Drew Mailloux, but be surpassed. As the marketing manager of the 414-room Loews Atlanta Hotel, he saw...
Boston Hotels Agree to Use Twitter for Crisis Communications
BOSTON, MA. The lessons learned following the Boston Marathon Bombings were many, but one lesson that was learned rather quickly was that Twitter was...
Using Instagram to Acquire More Customers
Instagram is one of the fastest growing social media platforms. The popular photo-sharing app amassed 150 million monthly users in about three years—two years...