Six Steps for Creating Effective, Personalized Email Campaigns
Email marketing is one of the best ways to acquire new customers, promote goods and services to existing ones, and keep a brand at...
Live Rates Make Multi-Channel Distribution Strategies Work
It’s an exciting time for hotel marketing, as new options in ad tech seem to come online every week. However, hotels need to make...
Seven Ways for Hotels to Grow Through Better SEO
Years into the online experience, search engine optimization (SEO) remains one of the most misunderstood and neglected areas of digital development. For the sake...
Three Ways to Engage Guests in Real Time
Finding ways to engage guests during their travels and while they are on property is critical for hotels. Industry professionals who understand the importance...
Four Lessons in Navigating Social Media to Market Hotels
In today’s business environment, there’s no denying the power of social media. More than 2 billion people are active on social media and the...
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BWH Hotels’ Soft Brands Empower Independent Hotels with Global Strength
As travelers increasingly seek authentic, locally inspired experiences, BWH Hotels is meeting the moment with a diverse portfolio of soft brands that blend individuality...
Waldorf Astoria New York to Reopen After Renovation
NEW YORK CITY—Waldorf Astoria New York offered the first looks at a restoration of the hotel’s architecture with new designs. The property, which closed...
J.D. Power: 2025 NAGSI Study Shows Hotel Guests Want Smart TVs, Good Hotel Mobile...
TROY, Michigan—Hotel guests in every segment feel they are getting better value for their travel dollar, and according to the J.D. Power 2025 North...
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