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Daniel Cline

Daniel Cline is the head of business development for Local Measure, a customer insights platform for the hotel industry. Daniel has previously worked for or consulted with companies such as WeWork, Waldorf-Astoria, Morgans Hotel Group, Starwood Hotels, and Hotel Insider.
Shadow Guest

Identifying the “Shadow Guest”

Identifying the “shadow guest”—or the unknown guest—presents an opportunity for digital marketers to increase their contact list for future retargeting. Touchpoints and technology can help identify those guests and retrieve their consent to market...
Guest Feedback

Six Missteps to Avoid When Capturing and Actioning Guest Feedback

In today's economy, consumers are highly informed and offer loyalty to brands with certain expectations for communication between brands and their customers. In this expectation economy, hoteliers must listen carefully to these consumer voices,...
Guest Feedback Hotels

Capturing Real-Time Guest Feedback and Service Recovery

Most hotel managers look at post-stay reviews and survey feedback as a source of truth on how frontline teams are performing. Whether it’s positive or negative, most hotels are now savvy enough to monitor...

Three Ways to Engage Guests in Real Time

Finding ways to engage guests during their travels and while they are on property is critical for hotels. Industry professionals who understand the importance of customer service and guest engagement will tell you that...
Social media influencer

Marketing Hotels Through Social Media Influencers

Many hoteliers have had a “social media influencer” or “micro-influencer” on their property and didn’t even know it. Not knowing influencers are on property means losing opportunities to capitalize on their visit. Today’s savvy...