Getting to the Points
Last October, Deloitte and Touche surveyed more than 4,000 travelers to assess customer loyalty in the hotel industry. The results revealed that loyalty programs...
The Importance of Data Scientists in Customer Loyalty
Customer loyalty is at the top of most—if not all—of the big hotel companies’ priorities. These companies’ efforts to improve and enhance loyalty have...
Brands Battle OTAs for Guest Loyalty
The competition between online travel agencies and hotel chains continues to heat up in an ever-evolving marketplace. Online travel agencies have a symbiotic relationship...
Making the Connection
The demand for high-speed Internet access at hotels has never been greater. Fifty-five percent of hotel guests used the service in 2011, up from...
Marriott Rewards Unveils Points Bidding
Marriott Rewards now allows members to use their points to bid on special experiences, such as a trip to see "Hamilton" on Broadway or...