Choice Onboards More Than 50 AMResorts-Branded Properties to its Network
ROCKVILLE, Md.—Choice Hotels International, Inc. has completed onboarding more than 50 AMResorts-branded properties to its network. The move is part of a strategic agreement...
Hotel Brands Expand Perks and Promotions to Reward Loyalty and Encourage Summer Travel
More travelers are now exploring the possibility of getting back on the road once again after months of stay-at-home orders and travel restrictions put...
How Hotels Can Bounce Back by Accommodating the “New Norm”
The global COVID-19 pandemic hasn't spared hotels in the slightest. As states across the country begin to lift stay-at-home orders, properties can once again...
Launching Virtual Services in the Time of Self Isolation
As millions of people self-isolate during the COVID-19 crisis, they are searching for ways to connect with experiences and events from the safety of...
Aimbridge Hospitality and Global Hotel Alliance Partner to Offer Loyalty Program to Independent Hotels
Global Hotel Alliance—an alliance of independent hotel brands and operator of the multi-brand loyalty program, DISCOVERY—recently announced that third-party management company Aimbridge Hospitality will...
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A Lens on Loyalty: Program Membership, Contribution, Liability, and Costs Continue to Grow
Strong loyalty programs help hotel brands lower customer acquisition costs, increase direct-to-consumer access, and offset occupancy shortfalls during shoulder periods and weaker economic conditions....
AAA: 79.9 Million Travelers to Head 50 Miles or More From Home Over Thanksgiving
WASHINGTON, D.C.—AAA projects 79.9 million travelers will head 50 miles or more from home over the Thanksgiving holiday travel period. For the first time,...
Aloft Tallahassee Downtown Completes Communal Space and Guestroom Renovation
TALLAHASSEE—Aloft Tallahassee Downtown announced that it has recently completed a multi-million-dollar renovation, refreshing the hotel’s communal spaces and 162 guestrooms. Located on North Monroe...
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