Ask Anthony: The Rapid Evolution of Technology

Anthony Melchiorri
What is your perspective on the rapid evolution of hotel technology?

In today’s fast-paced world, hotels need to embrace technology to enhance the service they provide. The integration of innovative technologies allows hotels to streamline their operations and personalize their service like never before. With automated check-in and check-out systems, guests can skip the long queues and seamlessly access their rooms. Smart room controls and voice-activated assistants further enhance convenience, allowing guests to effortlessly control lighting, temperature, and even order room service with a simple command. By integrating these features, hotels can create a more comfortable and customized environment, catering to guests’ individual needs and preferences.

Utilizing guest data, hotels can anticipate and cater to individual preferences. From personalized welcome messages displayed on in-room screens to customized recommendations based on previous stays, technology allows hotels to create a home-away-from-home for each guest. Additionally, predictive analytics can help hotels optimize operations, such as forecasting demand, adjusting staffing levels, and managing inventory effectively.

Mobile apps and in-room tablets serve as virtual guides, offering instant access to amenities, services, and local recommendations helping to bridge communication gaps between guests and staff. Chatbots and instant messaging platforms enable guests to request services, make inquiries, or report issues with just a few taps on their smartphones. This convenient communication channel enhances guest satisfaction by addressing concerns right away and ensuring efficient problem resolution. Real-time messaging platforms also connect guests directly with hotel staff, ensuring prompt assistance. These digital tools not only enhance convenience but also empower guests to make informed choices and optimize their stay.

With robust property management systems, hotel employees can streamline housekeeping, maintenance, and inventory management, ensuring a seamless workflow behind the scenes. This allows staff to focus on delivering exceptional service.


Technology undoubtedly enhances the hotel experience, but it should never replace the human touch. No matter how advanced the systems, a warm smile and personalized interaction will always remain essential in the hospitality industry. Embrace the power of technology while remembering that behind every exceptional hotel experience, there are passionate individuals dedicated to creating unforgettable memories for their guests.

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Anthony Melchiorri, hotel fixer and host of Travel Channel’s Hotel Impossible, loves dishing out advice. From sharing best practices to tackling operational issues, he’s here to answer your questions. Got a question? 
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