KIRKLAND, Washington—Noble House Hotels & Resorts announced the promotion of Darrell Stark to vice president of revenue strategy and sales.
Stark brings over three decades of expertise to his new position. With a career encompassing roles in front office management, reservations, and hotel management, Stark has worked on Noble House’s Little Palm Island Resort and Spa, The Breakers Palm Beach, and The Boca Raton. He also served as vice president of revenue strategy and distribution for Noble House Hotels & Resorts for over four years before his promotion.
“I am honored to embark on the journey of expanding my role into the realm of sales, where strategy alignment becomes the cornerstone for orchestrating success across revenue-producing departments,” said Stark. “This evolution is not merely a transition; it’s a commitment to optimizing top-line revenues and profitability, thereby enriching the entire portfolio with sustainable growth and strategic excellence.”
His skill set includes proficiency in data collection and analysis, owner engagement, and team member motivation, all of which contribute to shaping brand direction and corporate development goals. Stark’s experience extends to pricing strategies, channel distribution, e-commerce strategy, systems implementations, an transitions of new properties. His acumen also encompasses the positioning and inventory management of hotels, coupled with adept handling of processes related to sales, revenue, inventory, forecasting, and opportunity analysis.
Stark is an alumnus of Lynn University in Boca Raton, Florida, where he earned a Bachelor’s of Science degree in Hospitality Administration. Stark’s new position will commence immediately.
