DENVER—Sage Hotel Management, a Sage Hospitality Group company, announced that Robert Butler has been promoted to executive vice president and chief operating officer. In this role, Butler will have oversight of Sage’s portfolio of more than 60 independent, branded, and soft-branded hotels in 16 states and the District of Columbia, with senior vice presidents and vice presidents of Sage’s Independent Hotel Collection, Premier Collection, and Upscale Collection reporting to him.
“I am beyond proud to put oversight of our entire portfolio of hotels in the hands of such a talented and capable leader,” said Daniel del Olmo, president of hotels and restaurants for Sage Hospitality Group. “Robert is a proven senior executive with an impressive track record of delivering results by nurturing relationships with all stakeholders, making him the right person to take on the responsibilities of this position. As we continue to grow our portfolio in pursuit of our vision to become America’s favorite lifestyle hospitality company, I am very grateful to have a leader like Robert on our team.”
“Beyond his expertise as a leader and business partner, there are few who embrace our purpose of Enriching Lives, One Experience at a Timemore than him,” del Olmo added. “It makes me so proud that an outstanding and like-hearted human like Robert has chosen to continue his career here with us.”
Butler’s career in hospitality spans more than 30 years. Butler spent 14 years at Sage from 2004-2018, culminating in his role as senior vice president of the Premium Branded Division. After a short time away, Butler returned to Sage in August 2022 as executive vice president of the Premier and Upscale Collections where he has driven operations at all properties in those collections. Outside of his focus on delivering results, Butler is dedicated to long-term partnerships with ownership groups, growing and mentoring hoteliers, and creating career paths for associates while driving associate engagement.
“It’s an honor to step into this role with Sage Hotel Management, and I look forward to continuing to build on the success of our teams as we continue to drive our portfolio forward,” Butler said. “I’m looking forward to exceeding expectations for our owners and partners for years to come.”
