COVID-19 significantly altered the hospitality landscape as hoteliers responded to changing
market conditions and evolving pandemic-era guidelines. U.S. hoteliers have had to make tough decisions since March 2020, laying off or furloughing staff, scaling back amenities, and even shutting their doors. Although demand has begun to recover and has even outpaced pre-pandemic levels in some markets, recovery for the industry as a whole is still underway, and hoteliers will need to continue to make smart decisions for their businesses to make up for the past year’s losses and survive into the future. To help hoteliers looking to team up with a franchise partner, LODGING is this year spotlighting over 100 brands as part of its online guide to franchising.
The following companies are listed in alphabetical order.
IHG Hotels & Resorts
COMPANY SNAPSHOT
Total number of properties (Global): 5,959
Total number of properties (U.S.): 4,290
Rewards program: IHG Rewards
Contact: Karen Rogow, karen.rogow@ihg.com
| BRAND | FRANCHISING SINCE | CHAIN SCALE | FRANCHISE FEES | PROPERTIES IN SYSTEM | ROOMS IN SYSTEM |
|---|---|---|---|---|---|
| avid Hotels | 2017 | Midscale | Application: $500 per guestroom, $50,000 minimum Royalty: 5% monthly GRR Mandatory Services Contribution: 3% monthly GRR | 34 | 3,042 |
| Atwell Suites | 2019 | Upper Midscale | Application: $500 per guestroom, $50,000 minimum Royalty: 5% monthly GRR Mandatory Services Contribution: 3% monthly GRR | 0 | 0 |
| Candlewood Suites | 1995 | Midscale | Application: $500 per guestroom, $50,000 minimum Royalty: 5% GSR Mandatory Services Contribution: 2.5% GSR | 361 | 31,996 |
| Crowne Plaza Hotels & Resorts | 1983 | Upscale | Application: $500 per guestroom, $75,000 minimum Royalty: 5% monthly GRR Mandatory Services Contribution: 3% monthly GRR | 420 | 116,518 |
| EVEN Hotels | 2014 | Upscale | Application: $500 per guestroom, $75,000 minimum Royalty: 5% GRR Mandatory Services Contribution: 3.5% GRR | 15 | 2,244 |
| Holiday Inn Express | 1991 | Upper Midscale | Application: $500 per guestroom, $50,000 minimum Royalty: 6% monthly GRR Mandatory Services Contribution: 3% monthly GRR | 2,974 | 310,780 |
| Holiday Inn Hotels & Resorts | 1952 | Upper Midscale | Application: $500 per guestroom, $50,000 minimum Royalty: 5% monthly GRR Mandatory Services Contribution 3% monthly GRR | 1,232 | 225,377 |
| Hotel Indigo | 2004 | Upper Upscale | Application: $500 per guestroom, $75,000 minimum Royalty: 5% monthly GRR Mandatory Services Contribution: 3.5% monthly GRR | 67 | 8,773 |
| InterContinental | 1946 | Luxury | Application: $500 per guestroom, $75,000 minimum Royalty: 5% monthly GRR Marketing: 3% monthly GRR | 206 | 70,286 |
| Kimpton Hotels & Restaurants | 1981 | Upper Upscale | Application: $500 per guestroom, $75,000 minimum Royalty: 6% monthly GRR + 2% gross F&B sales | 74 | 13,302 |
| Staybridge Suites | 1997 | Upscale | Application: $500 per guestroom, $50,000 minimum Royalty: 5% monthly GSR Mandatory Services Contribution: 2.5% GSR | 305 | 33,110 |
| Voco | 2018 | Upscale | Application: $500 per guestroom, $75,000 minimum Royalty: 5% monthly GRR Mandatory Services Contribution: 3.5% monthly GRR | 1 | 49 |
