WENCESLAS SQUARE, Prague—W Hotels, part of Marriott Bonvoy’s portfolio of over 30 hotel brands, announced the unveiling of W Prague, marking the brand’s entry into the Czech Republic and the start of a new chapter for the former Grand Hotel Evropa. W Prague joins newly unveiled and celebrated European gems such as W Rome and W Budapest. The hotel blends Prague’s heritage-filled legacy with contemporary touches through a trifecta of design, service, and culinary offerings and experiences.
W Prague revitalizes the former and famed hotel, once a witness to many historical moments. With its new design, the hotel now presents a modern and setting for the next generation of luxury travelers. The hotel offers 161 guestrooms and suites, including the WOW Bohemia Duplex, the signature W Lounge, and the Above Rooftop bar with panoramic cityscape views, all influenced by the city’s storied history and culture.
“As we debut W Prague, we’re not just opening a new hotel – we are breathing new life into one of the city’s most iconic landmarks,” said George Fleck, Senior Vice President and Global Brand Leader, W Hotels. “W Prague fuses the enchanted history of the storied destination with bold, visionary design, creating an experience that both honors the city’s deep cultural legacy and embraces its vibrant, modern energy. This opening is a further representation of W Hotels momentum in Europe and beyond, setting a fresh standard for what luxury can mean in the heart of such a beloved city.”
Authentic, Impactful Design
Architect Benoy and award-winning global design firm AvroKO’s London Studio, in collaboration with local designers Chapman Taylor, have reimagined one of the city’s classic landmarks drawing inspiration from Prague’s cultural richness and the building’s Art Nouveau roots. The color palate utilizes the original tones of the protected heritage building, including natural earthy hues of yellow, beige, terracotta, dark grey, and a unique green for the stucco decorations. In conjunction with the restoration, a new chapter has been created with the addition of a nine-story contemporary elliptical-shaped wing, designed by architectural studio DAM.
Further inspiration came from the magical concept of the “Elixir,” symbolizing a blend of tradition and innovation, nature and industry, and reality and fantasy. With Prague often referred to as the “City of Gold,” this golden elixir theme is woven throughout the design, from the enchanting façade to the inviting communal areas through to the W Hotels totem, guiding guests between the heritage building and contemporary wing. Adding to this experience is the “Fantastical Garden,” inspired by the dreamlike art of Czech artist Alphonse Mucha. The design incorporates whimsical and escapist elements through both the heritage and new wing. Connecting the heritage building and new wing, the corridor is draped with a unique Fantastical Garden faux embroidery by London-based Studio, Adam Ellis, inspired by elements of a magical garden. The passage includes a variety of flora and fauna embellishments including tall grasses, weaving botanicals, hummingbirds, bees, and butterflies, as well as floral chandeliers created by Preciosa Lighting.
The hotel has 161 distinctive guestrooms, including 23 suites. The E-WOW Suite, the brand’s modern interpretation of a Presidential Suite, on the 8th floor echoes the architecture of the new building while embracing Art Nouveau styles partitioning the room for guests to recharge, entertain, and work. The WOW Bohemia Duplex in the heritage building features restored beams and decorative arch windows, finished in a deep grenache color palette. An oversized curtain lends a theatrical air that creates a sanctuary on the upper floor. Skylights allow natural light into the restored loft-like space and plaster-finished walls hark back to building’s legacy.
Transformational Hotel Artworks and Installations
The art and glass installations at W Prague, curated by Adam Ellis Studio and local artists, are designed to enhance the guest experience. Highlights include the psychedelic wall art at the bar, Bisou, and a fantastical garden mural by Michael Škapa, which is the centerpiece of W Lounge Garden. Additionally, KLIMCHI will open its first boutique store at W Prague, showcasing Bohemian glassware including a curated collection for W Lounge and Minus One. The restored atrium, with its stucco details from 1905 and illustrations from 1925, includes a crystal installation by Preciosa Lighting and Pavla Doležalová.
A Fantastical Culinary Journey
W Prague highlights Prague’s culinary landscape with flavors that blend tradition with experimentation. Guests are invited to explore a myriad of venues, each offering a unique and memorable dining experience.
The hotel will see the revival of the Grand Café, partnering with Monaco-based restaurateur, Riccardo Giraudi. Le Petit Beefbar at Grand Café is an upscale bistro that focuses on sharing concepts with premium and local meats, drawing inspiration from global palettes and recipes.
Located on the ground floor in the contemporary wing, W Lounge is the social epicenter of the hotel. The space includes furnishings in soft blues, greens, and terracotta, and it leads into an interior terrace, W Lounge Garden. Guests and locals alike can enjoy sharing plates and signature cocktails while the Music Curator, Adriana Mižigárová, sets the tone for the night. In contrast, Bisou is the ideal space to meet friends and sip and enjoy coffee, local wines, and champagne.
Set against the Prague skyline, the Above Rooftop is a seasonal outdoor terrace. With refreshing drinks, great food, and curated beats, the Above Rooftop offers a combination of relaxation and energy.
Minus One invites guests to discover different experiences as they explore the space. The cocktail menu, curated by award-winning mixologist Jan Šebek, includes both innovative cocktails and a signature selection of reimagined classics. The ambiance transitions into a performance and lounge venue that can be used for events and social gatherings. A hidden speakeasy enveloped in floor-to-ceiling drapery offers a secluded space for those seeking a nightcap in a more intimate setting. Finally, a room adorned with lacquered shelves in a deep forest green and the soft shimmer of the golden ceiling provides an enclave for private tastings.
An Urban Sanctuary
Tucked away, the AWAY Spa provides an escape from the city. Taking center stage is the WET pool; guests can enjoy a comprehensive thermal suite experience including access to a sauna, steam room, whirlpool, and the All Seasons Water Journey, a multisensory experience where guests can encounter environments that replicate the sensations of all four seasons. The AWAY Spa offers guests a beauty bar and five treatment rooms, including one couple’s room. Services offered include treatments such as the brand’s signature De-Stress massage, designed to release tension, soothe tired muscles, and provide deep relaxation with calming aromas. For fitness enthusiasts, the brand’s signature gym, FIT is equipped with Matrix equipment and Fitness on Demand offerings. Guests can also connect with locals and explore the city at a faster pace by joining the local running club.
