TripAdvisor has launched an instant booking feature on its mobile app and mobile website on smartphone. It allows travelers to quickly and easily make a hotel booking through TripAdvisor partners without leaving the site.
“Instant booking not only provides a more efficient hotel booking experience for travelers, but also benefits our hotel and online travel agency partners with the potential for more bookings and improved downstream conversion,” said Adam Medros, senior vice president, global product, TripAdvisor.
Instant booking helps travelers book accommodations on-the-go—and more travelers are using their mobile phones as an in-market travel-planning resource. According to the latest TripAdvisor TripBarometer study, 90 percent of travelers report using their mobile phones on vacation, with more than a quarter (27 percent) using their mobile phones to look for hotels.
Instant booking is currently available in the United States, with a gradual roll out to additional markets and with more partners expected later this year. Current instant booking launch partners include Choice Hotels, Getaroom.com, and Tingo.
“We are extremely proud to partner with TripAdvisor on instant booking, making it easier for our customers to book hotel reservations,” said Robert McDowell, senior vice president, marketing and distribution of Choice Hotels. “Choice Hotels wants to ensure that we provide cutting edge, flexible, and mobile options for guests as the way hotel reservations are made constantly evolves.”
