Tag: marketing
Marketing-Focused: Attracting Travelers Through Effective Advertising
In 2022, U.S. hotel room revenue is projected to surpass 2019 levels, according to the American Hotel & Lodging Association. But how can hospitality...
IHG Hotels & Resorts Releases “Guest How You Guest” Campaign
ATLANTA—IHG Hotels & Resorts released the company’s newest global marketing campaign, Guest How You Guest. Officially launched in the United States and United Kingdom,...
What Do Prospecting and Escape Rooms Have in Common?
Whether online or in-person, the goal of Escape Rooms is to unlock each room to move onto the next level. Doing so correctly will...
Four Tips to Implement a Data-Driven Hospitality Marketing Strategy
During dynamic demand environments—like the one hoteliers find themselves in today—it’s important to develop an agile marketing strategy with the ability to shift offers,...
Sales Spend: Shifts in Marketing Department Expenditures Reveal Changes in Tactics
According to the 2021 edition of CBRE’s Trends in the Hotel Industry report, total operating revenue for the average hotel in the sample declined...