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How Hotels Can Differentiate Themselves From Short-Term Rentals and Gain Market Share

Years ago, low interest rates inspired many people to buy homes and turn them into short-term rentals through platforms like Airbnb. As the short-term...

Focusing on “The Stay”: Updates on Hilton’s Brand Platform and Advertising Campaign

This July, Hilton rolled out a new global brand platform—“Hilton. For the Stay.”—stressing the importance of the hotel stay in the overall travel experience,...

Marketing-Focused: Attracting Travelers Through Effective Advertising

In 2022, U.S. hotel room revenue is projected to surpass 2019 levels, according to the American Hotel & Lodging Association. But how can hospitality...

IHG Hotels & Resorts Releases “Guest How You Guest” Campaign

ATLANTA—IHG Hotels & Resorts released the company’s newest global marketing campaign, Guest How You Guest. Officially launched in the United States and United Kingdom,...
investing

What Do Prospecting and Escape Rooms Have in Common?

Whether online or in-person, the goal of Escape Rooms is to unlock each room to move onto the next level. Doing so correctly will...
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