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Rafael Blanes

Rafael Blanes has spent over 15 years working in hospitality as a revenue manager as well as in e-commerce, distribution, and sales before joining Cloudbeds as vice president of sales.
hospitality technology - business person on tablet with analytics

Four Tips to Implement a Data-Driven Hospitality Marketing Strategy

During dynamic demand environments—like the one hoteliers find themselves in today—it’s important to develop an agile marketing strategy with the ability to shift offers, packages, and promotions at the right time to target niche...