Tag: marketing
Winning More Meetings Requires Hard Data
Most hotels rely on complimentary stays, elaborate dinners, spa treatments, and cookie-cutter sales tactics to win more event business. Today, the vast extent of...
Sleep Inn Launches Tongue-In-Cheek Trade Marketing Campaign
ROCKVILLE, Md.—Choice Hotels announced a tongue-in-cheek trade marketing campaign for the company's midscale Sleep Inn brand. The print and digital ads, which debuted across...
Conversion is King For Marketing and Loyalty Initiatives
For all the fanfare that accompanied the start of brands’ campaigns a year and half ago, hotel CEOs’ public discussion of the success of...
IHG Launches Virtual Reality Marketing in Sports Illustrated
IHG is taking on a new kind of marketing in Sports Illustrated's College Football Preview Issue—virtual reality (VR). The move is part of the...
Five Ways Hoteliers Can Attract Bleisure Travelers
Business travelers don’t come in a one-size-fits-all demographic. Some may just want to relax alone in their room or over a meal after a...