Tag: marketing
LODGING Innovators: Doris Goh of Alila Hotels and Resorts
The hotel industry is defined by its movers and shakers. Whether someone introduces an industry-disrupting technology or just executes a truly flawless renovation, those...
Virtual Reality Offers Futuristic Hotel Property Marketing
Virtual Reality Offers Futuristic Hotel Property Marketing
The Curio Collection Takes a Scientific Approach to Travel
Hilton’s Curio Collection took a science-based approach to brand development and marketing in September by sponsoring a scientific study for insights into what drives...
G6 Hospitality Enters into Expedia Partnership
Seattle, Wash.– Yesterday, Expedia, Inc. announced a new Expedia Powered Technology partnership with G6 Hospitality, parent company of the lodging brands Motel 6 and Studio...
Marriott Enters Category Marketing with ‘Golden Rule’ Campaign
Marriott’s dedication to their guests has taken shape in the form of a new multi-platform campaign. Launched in August 2017, the campaign, called “The...