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Preferred Hotel Group Launches Chinese Marketing Campaign

CHICAGO—As Chinese travelers continue to gain momentum as the world’s strongest outbound travel spenders, Preferred Hotel Group showcases its commitment to this key market...

Haunted Hotels Promote Ghouls to Attract Visitors

During the Halloween season, dozens of hotels nationwide promote paranormal activity and ghost sightings to entice guests who don’t mind a little fright –...

Working With Professional Sports Teams

Steve Conklin is a busy man year round, but his workload picks up during football and hockey seasons. As director of sales and marketing...

Grand Traverse Resort’s Triple-Threat Marketing Approach

Through its Barefoot Lifestyle brand, Grand Traverse Resort and Spa in Acme, Mich., has developed a marketing approach that’s generating buzz far beyond state lines.

Holiday Inn Resorts Catering to Kids

ATLANTA—IHG’s (InterContinental Hotels Group) Holiday Inn Resort Brand recently launched a Kid Classified marketing campaign to figure out what kids and parents really want...
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