Tag: marketing
If Hospitality is About People, Where are They in Hotel Marketing?
After almost 25 years working in the lodging, tourism, and hospitality industries, there are very few things that surprise me, and never-ending change remains...
Four Lessons in Navigating Social Media to Market Hotels
In today’s business environment, there’s no denying the power of social media. More than 2 billion people are active on social media and the...
Why Great Photography is Important for a Hotel’s Success
A study in 2014 revealed that the human eye can process a photo in as little as 13 milliseconds. That is much faster than...
AC Hotels “Unpacked” Campaign Appeals to Uncommon Travelers’ Senses
A new marketing campaign for AC Hotels by Marriott aims to please design-minded, entrepreneurial travelers by highlighting the thought and nuance that goes into...
Marketing Hotels Through Social Media Influencers
Many hoteliers have had a “social media influencer” or “micro-influencer” on their property and didn’t even know it. Not knowing influencers are on property...