Tag: marketing
Four Ways to Sell Experiences Instead of Beds
Millennials spend more than $200 billion on travel each year, according to FutureCast’s Millennial Brief on Travel & Lodging. That number is expected to...
Industry Struggles to Track Travelers Across Devices
Tracking the online behavior of travelers across a range of devices remains a significant challenge for the travel and tourism industry, according to a...
Most Visited U.S. States Spent Less on Marketing Last Year
Although tourism budgets have grown since the end of the recession and the average state tourism budget hit a record high in FY 2016,...
Capitalizing on the Power of Marketing
It is essential to capitalize on the power of marketing in the hospitality industry to amplify a hotel’s story to travel shoppers. Hunter Webster,...
IHG Renews Relationship with Rob Riggle
ATLANTA—IHG (InterContinental Hotels Group) is renewing its relationship with actor/comedian Rob Riggle as the Holiday Inn Express brand’s first-ever Creative Director. In a role...