Priceline.com is integrating Apple Pay into its iPhone/iPad app for iOS 8, allowing customers to pay for hotel Express Deals via Touch ID. The company has seen more than a 110 percent growth in Express Deals reserved via mobile since the beginning of 2014. With Apple Pay, Priceline.com customers can cut their reservation path from an average of five screens to three and can pay for a select hotel without having to manually enter credit card information. Actual card numbers are not stored on the Apple servers. Instead, a unique Device Account Number is assigned, encrypted, and securely stored in the Secure Element, a dedicated chip in the iPhone and iPad. And when a traveler makes a purchase, the Device Account Number, along with a transaction-specific dynamic security code, is used to process the payment.
