AUSTIN, Texas—Oracle announced the general availability of Oracle OPERA Cloud Central. The hospitality platform unites data and functionality from OPERA Cloud’s modules under a common user interface and experience. With it, customers can get a view of their hotel business, including distribution, sales, service interactions, loyalty programs, and more to make decisions that can benefit staff and guests.
Scandic Hotels Group is the first chain to go live with OPERA Cloud Central at their properties. With OPERA Cloud Property Management system and sales and events management, Central will enable Scandic to connect all its relevant data and apply built-in analytics to deliver real-time insights to stakeholders across all its locations. This will help the chain create operational efficiency and revenue-generating opportunities while managing guest experiences.
“Oracle’s solution supports our strategy to constantly improve the guest experience and create an even more cost-effective operating model,” said Jens Mathiesen, president and CEO of Scandic Hotels Group. “Having all our data and core functions on a unified platform will make us more efficient, make it easier for our staff to do their jobs, facilitate commercial opportunities to increase revenue, and get to know our customers better so we can give them the best hotel experience no matter which one of our properties they visit.”
OPERA Cloud Hospitality Platform has expanded to include distribution, central reservations, central sales, and loyalty functionality. By bringing together existing OPERA Cloud Property features with new OPERA Cloud Central components, the platform can help hotels remove silos and friction across various functional areas both on as well as above property. Single image rates, inventory, reservations, groups, and profiles, combined with an end-user experience, make information accessible to key stakeholders at all customer touchpoints.
With an open architecture, built-in integration services, and open APIs, the hotel cloud solution enables hoteliers to work on the guest experience with several functions:
- Contact Center streamlines the reservation process with a display that enables central staff to offer dynamic rates and product offers. Access to guest information enables staff to personalize the guest experience and recognize loyalty through upsell opportunities, pricing, reservations, and more.
- Central Sales increases sales effectiveness by centralizing the management of accounts, contacts, and activities for regional and global sales teams. This includes setting and comparing KPIs for account managers and sales staff to keep track of account performance. Staff can view or create leads and opportunities, reserving functions and group spaces for multiple hotels. Built-in dashboards allow for goal setting and progress tracking, monitoring, and management of account and team performance.
- Distribution connects revenue channels so hotels can determine what product and pricing to deliver to each target market while managing all channel-related tasks from a single system. This distribution channel removes intermediaries and administrative burdens to simplify channel activation and management.
- Loyalty helps hotels recognize and reward their most frequent guests. Guest profiles include data from enrollment, reservation information, and more all integrated into all OPERA Cloud workflows, enabling flexibility to customize program rules, benefits, and guest experiences.
“With OPERA Cloud Central, we are transforming how business gets done by connecting core elements across property and brand management operations under one platform with a common data foundation,” said Alex Alt, executive vice president and general manager of Oracle Hospitality. “Now, brands and their hotels can be more efficient and get the business insights they need faster, so they can continually evolve to meet the ever-changing needs of their business and guests.”
