The New York Times and Financial Times have launched a new program available to U.S. hotels to provide their guests with unlimited access to NYTimes.com and FT.com on any device connected to the hotel’s network.
The program offers hotels a chance to purchase their own branded web portal that provides guests free entry into both NYTimes.com and FT.com. Participating hotels will receive promotional materials in the form of instructional keycards to notify guests about the amenity.
Guests staying at hotels with this program will receive free unlimited access to more than 25 sections on NYTimes.com including articles, video, interactives, and slideshows. Readers will also have access to FT’s coverage of business, international news, comment, data, and analysis.
FT.com and NYTimes.com normally require a subscription for full access.
