Navigating the Shifting Online Distribution Landscape

Hoteliers addressed the issues they regularly face in navigating the shifting online distribution landscape at the Revenue Strategy Summit in Washington, D.C., in July. Here’s what they had to say:

“Our revenue management experience is a lot more collaborative with our independent properties than it is with our branded ones. Every operator is open to new things, but they can’t always do some of them.” —Jen Williams, VP, Asset Management, Pebblebrook Hotel Trust

“We don’t concentrate often on the leaping-ahead technologies that are necessary to stay at pace with the disruption that’s going on. We’re going into battle with our hands tied behind our back.” —Mark Carrier, President, Hospitality Group, B.F. Saul Company

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“Hotels need to start retailing differently and that means getting smarter about how you present products and pricing online. Consumers want packages and promotions, discounts and value-adds.” —Rebecca Bucnis, EVP and Chief Commercial Officer, Kalibri Labs