Loews Introduces Pop-Up Bar

NEW YORK—Cocktail enthusiasts can toast to their love for classic spirits at Loews Hotels exclusive new “pop-up,” The Traveller Bar. As the first ever “pop-up” traveling bar of its kind and featuring only four bar seats to create an intimate ambiance, the Loews Hotels’ Travelling Bar makes the rounds—and serves them, too—at the 24 individual Loews destinations across the country. The cross-country tour has officially kicked off and is open for guests at Loews Chicago and Loews Chicago O’Hare through June 18, before making its way to Loews addresses along the West Coast.

“We wanted to create a fun and exciting beverage concept that focuses on cocktail enthusiasts, and were able to draw inspiration from ‘The Golden Age of the Cocktail’ to create something innovative that could be shared across our hotel portfolio,” said Mark Weiss, senior vice president of food and beverage at Loews Hotels. “Our ultimate goal is to shake up the modern day drinking culture and honor the industry’s talented trendsetters, so we can help to educate, share, and expand our creative food and beverage culture.”

Constructed from an old elevator car, the Travelling Bar’s metal-framed structure is re-assembled onsite at each Loews property. The contemporary concept features a zinc-topped bar, four bar stools, and a back metal mesh wall lined with shelves of bottles and an impressive library of nearly 50 vintage cocktail books, including the oldest cocktail recipe book ever written available for guests to explore on iPads.

Toasting the contemporary “Golden Age of Cocktails,” The Traveller Bar will offer a menu of 32 classic cocktails traditionally prepared by expert mixologists who will be profiled in confessional videos in each city.

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