ATLANTA—IHG Hotels & Resorts celebrated opening its first Garner hotel less than three months after the midscale conversion brand’s launch. Located in the Seattle suburb of Auburn, Washington, Garner Auburn – Seattle’s conversion and reopening signify owners’ recognition of the brand, its revenue potential, and its offer for travelers in the midscale space.
The 95-room Garner Auburn – Seattle offers an affordable price point and a hot breakfast bar, flavor-infused water at check-in, and a cookie happy hour. The hotel is located near many of the area’s entertainment venues and business campuses.
Garner Auburn – Seattle will operate under the ownership and oversight of S1 Hospitality Management. The hotel marks the first for S1 Hospitality Management within the IHG brand family.
Andy Cho, President, S1 Hospitality Management, said, “We’re honored to collaborate with IHG to introduce the first Garner hotel to the Auburn community and the world. The Garner brand is an ideal fit to capitalize on the growing potential in the midscale market, and we have no doubt this hotel will become both a leading choice for guests seeking a high-quality stay and a blueprint for future owners wanting a flexible conversion option.”
The opening of Garner Auburn – Seattle is the first of several planned for the midscale conversion brand in the coming months. Intending to expand globally in 2024, IHG expects the brand to reach an estate of more than 500 hotels during the next 10 years and 1,000 hotels during the next 20 years in the United States alone. As more properties open, Garner owners can access IHG’s enterprise platform, revenue-generating systems, and distribution channels.
Jolyon Bulley, CEO – Americas, IHG Hotels & Resorts, said, “The debut of Garner hotels less than three months after its launch speaks volumes about the hard work of our team to bring the brand to life, and the interest of owners to become part of a transformational conversion offering in the midscale space. Garner Auburn – Seattle is just the beginning of a great journey ahead for our 19th brand and underlines our track record for launching and growing brands successfully.”
