CHICAGO—Hyatt Hotels Corporation and Chesapeake Lodging Trust have announced the opening of Hyatt Herald Square New York. Located in Midtown Manhattan’s Herald Square neighborhood, the 122-room hotel draws on inspiration from the area’s rich publishing history and neighboring Fashion District—both of which serve as inspiration for the hotel’s design, dining, services, and amenities.
“After more than a year of planning and execution of our plans, we are excited to introduce the new Hyatt Herald Square New York,” said James L. Francis, president and chief executive officer of the Trust. “Every aspect of this hotel was carefully designed with the nearby Herald Square and Fashion District in mind, drawing inspiration from and celebrating the rich history of these important industries. We are looking forward to bringing both guests and local New York residents a unique and contemporary hotel and dining experience in one of New York City’s most revitalized neighborhoods.”
Located on West 31st Street between 5th Avenue and Broadway, the building housing Hyatt Herald Square New York has been designed by interior designers Paul Vega and Vennie Lau of VLDG Inc., who studied the history of Herald Square to procure the design elements and palettes for the hotel’s lobby, hallways, guestrooms, and rooftop.
Every aspect of the hotel’s design exudes a mixture of fashion and industrial newspaper printing elements, composed of bright pops of colors, glass, custom fabrics and millwork, reclaimed wood, letterpress blocks, pounded metal, and other nuanced details. The artwork of nine local artists adorns the lobby, which features several themed communal areas including an espresso bar, an on-site market, and a library-themed lounge, bar, and private dining space.
The traditional check-in desk experience has been abandoned for a smooth, bowl-shaped desk toward the back of the lobby sitting in front of a curved metal door with embossed lettering. This is located steps away from the hotel’s bar and lounge. Adjacent to the check-in area, a small concierge desk made from decorative newspaper stacks of different colors and textures fields guest requests and questions.
Sustainable LED lighting designed by Brooklyn-based manufacturer Stickbulb will be on display in a customized installation of wooden beams of varying lengths. Glass block upholsters with LED lights on the walls provide a shimmering effect on gold colored Maharam fabric wallpaper.
The guestrooms are designed with a natural and neutral palette. The dark, rich wood furniture found in the rooms is accented with pops of hot pink, a recurring color throughout the hotel. As a nod to both the publishing and fashion industries, an in-room letterpress block feature includes a quote from famed fashion designers. Letterpress blocks are also used to indicate the room numbers on all 122 guestrooms, including the Penthouse suite located on the 18th floor.
Each floor also has a different custom-made panel outside the elevators indicating the floor number. These panels, created by artist Vicky Chan, all feature the same hot pink accent found in guestrooms and a fashion-inspired image.
Guests can choose between king or double rooms with features including retail-inspired open armoires, desks that double as vanities, patterned couches with multi-textured throw pillows, and artwork panels on the ceilings and walls. In place of a lamp, the bedside lighting feature is a chain link lantern attached to a down light.
Hyatt Herald Square New York offers three food and beverage outlets, headed up by the hotel’s Food and Beverage Director and Executive Chef Gunnar Steden. The Espresso Bar offers locally roasted gourmet beans from Stone Street Coffee Company and a wide variety of barista-prepared espresso, coffee, and specialty drinks, as well as freshly baked pastries from Balthazar Bakery. For those dining in, Espresso Bar offers a separate seating area with swing out stools set in front of an art installation featuring Dali-inspired clocks. Each clock is set to the local time of a major fashion capital, including Paris, New York, and Hong Kong. Guests can also peruse vintage newspapers displayed in stacks around the bar.
The library-themed lobby bar and restaurant, The Den, features a casual bistro menu. The bar also features a dedicated cocktail menu with seasonally inspired drinks, some of which are infused in-house. Offering a living room-like feel, The Den includes chairs and tables of varying heights, a bookshelf with a wide variety of media, and fashion-focused literature and a comfortable seating area with a writing desk. The bar area looks like a finished bar cart that one might have at home, while the private dining area seating 18 is modeled after an upscale diner with modern, mid-century banquettes and quilted chairs.
The hotel’s rooftop lounge Up on 20 provides views of the Midtown skyline, as well as both the Empire State Building and Freedom Tower, and offers a variety of seasonal cocktails, a selection of local and international beers, wines, and spirits, as well as the hotel’s small plates menu. The rooftop is also available for small meetings and events for up to 100 people.
“We are thrilled to be behind the opening of Hyatt Herald Square New York,” said Ben Seidel, president and CEO of Real Hospitality, the hotel’s management company. “This fashion-forward, historical-minded hotel is sure to be a great go-to-destination for business and leisure travelers, as well as local New York residents, offering a true taste of the neighborhood in a contemporary and social setting.”