The spa industry grew 58 percent from 2007 to 2013, from $60 billion to $94 billion with a 47 percent growth in spa locations, according to new data from the Global Spa & Wellness Summit and SRI International. Wellness tourism expanded to $494 billion in revenues, rising 12.5 percent from 2012 to 2013, significantly outpacing SRI’s original growth forecast of 9 percent. Europe is the world’s largest spa market with $29.8 billion in revenue, followed by Asia-Pacific ($18.8 billion) and North America ($18.3 billion). The spa revenue growth explosion is concentrated in emerging markets including Sub-Saharan Africa and Middle East/North Africa, both fast-developing regions that have added many spas from a low, 2007 base. See additional key findings over at Global Spa & Wellness Summit.
