NORTH PALM BEACH, Fla.—Driftwood Hospitality Management, which owns and manages hotels across the United States and Costa Rica, has announced the completion of several recent intensive renovation projects. An expert in renovating, refurbishing and repositioning hotels and resorts, Driftwood’s most recent projects represent a collective investment of $31 million.
“Our team spends quite a bit of time studying consumer travel trends, as well as new designs, technologies and services within the hospitality industry, in order to remain an innovative front runner,” said Peter Walz, executive vice president of Driftwood Hospitality Management. “We are pleased to showcase the results of our recent renovations, with many more planned on the horizon.”
The company’s recent renovation projects include:
Westin Tyson’s Corner—Driftwood assumed management of the Westin Tyson’s Corner in early 2015 and began renovations shortly thereafter. Each of the 405 rooms in the hotel has been completely refurbished with new carpet, earth-toned wall vinyl, plush furniture, attractive light fixtures and modern artwork. In addition to updating the rooms and the property’s 15,000 square feet meeting space, Driftwood redesigned the public space, including lounge areas and the lobby, using Starwood’s forest-inspired “Haven” concept. Developed with guests’ comfort in mind, these areas are meant to serve as a retreat from the demands of travel by incorporating natural elements. The highlight of the Westin Tyson’s Corner lobby is the Ambuis “living wall”—a vertical garden designed to improve indoor air quality and create a calming, more natural environment for guests to enjoy.
Hilton Washington DC/Rockville Hotel & Executive Meeting Center—The Hilton Rockville was acquired by Driftwood in September 2015 and renovations were completed in early June of this year. The new design of this ideally located property near the nation’s capital follows a more classic modern scheme, using streamlined furnishings and inviting accents that can create comfort and solace for the weary business traveler or provide a refined backdrop for more formal conferences or business gatherings. Each of the 315 renovated guestrooms will feature new carpet and wall vinyl in earthy tones, reupholstered furniture in colorful hues, and stylish drapery. In addition to the rooms, guests can expect significant enhancements made to public areas such as the Hilton Honors Lounge and the lobby, featuring a complete redesigning of the front desk into a freestanding check in area. The renovation has also improved the hotel’s function space by adding an additional 5,000 square feet of meeting space and a new restaurant/bar called Olives.
Crowne Plaza and Holiday Inn Express Springfield—The 288-room Crowne Plaza and the 140-room Holiday Inn Express were acquired by Driftwood in Dec. 2014. Since that time, the company has completely restored the guestrooms, bathrooms and corridors at both hotels with stylish new furniture, contemporary artwork, and sleek carpet and tile. Both the Crowne Plaza and Holiday Inn Express lobbies have been updated using freestanding check in stations at the front desk and comfortable open seating throughout, creating a welcoming environment upon arrival. The Crowne Plaza is known as the premier convention hotel in downstate Illinois thanks to its approximate 70,000 square feet of meeting and event space, all of which has been refreshed with vibrant new carpet, decorative light fixtures and new banquet furniture. Additionally, guests can expect considerable improvements at the Crowne Plaza restaurant, Mahogany Bar & Grill, where Driftwood has installed a new bar and restaurant seating to improve the space’s functionality.
More renovation projects are on the horizon for Driftwood for the remainder of 2016. Renovations currently underway include the Hilton Saratoga and the Continental South Beach, which are to be completed by the end of the year.
