A new themed guest experience at the Curtis Hotel is capturing the attention of travelers to downtown Denver. DLR Group’s renovation design for the entire property amplifies the Curtis Hotel’s named floors, including ‘One Hit Wonder,’ ‘Sci-Fi,’ and ‘Big Hair,’ by creating hyper-themed spaces to maximize the pure fun of travel.
DLR Group designers transformed 13 corner rooms and three luxury suites into hyper-themed spaces portraying iconic and beloved movies, television shows or musicians to create a unique lodging experience with upgraded food and beverage offerings that complement the room theme. Guests have the ability to choose their experience from Talladega Nights with a nacho cheese plate, Jimmy Buffet with a crafted cocktail, or the ultimate Rolling Stones Suite complete with a pair of lips lounge chairs and psychedelic living room.
The renovation achieves a balance between modern appeal for guests and the hotel’s rooted personality by careful use of the retro design themes, patterns, colorations and scale. New finishes have freshness, clarity and contrast, and the Curtis’ iconic and branded orange color is threaded throughout the hotel to energize public spaces.
“The already playful nature of the themed floors in the hotel takes you back to your childhood in a sophisticated way. We built upon that concept by enhancing the themes and energizing public spaces with more light, color and texture,” said DLR Group Principal Angela Castleton. “Our design closed a gap between the Curtis Hotel’s existing unique personality in the lobby and public spaces with the main guestrooms, hyper-themed guestrooms and suites.”
In addition to the corner rooms and suite upgrades, the hotel’s 336 guestrooms were renovated to remedy recent negative feedback regarding guestroom functions. Guestroom improvements feature new custom carpet, custom seating, wall coverings, draperies, custom casework, lighting, and curated art, all finished in a distinct Curtis Hotel style. The renovation also includes 6,000 SF of new indoor and outdoor event and meeting space, banquet seating for 250 guests and a large, west-facing outdoor terrace on the third floor.
Photos by Paul Brokering Photography