Industry NewsChoice's Ascend Hotel Collection Plans Seven More Properties for 2023

Choice’s Ascend Hotel Collection Plans Seven More Properties for 2023

ROCKVILLE, Maryland—The Ascend Hotel Collection, part of Choice Hotels International, Inc., continued 2023 with six new agreements and added seven new properties to its domestic portfolio in the second quarter of 2023.

Recent signings include properties in destinations across the United States, including:

  • Three Bears Resort in Warren, Wisconsin. This is the second Ascend property developed by S&L Hospitality, joining The Harborview in Port Washington, Wisconsin, and the sixth Choice property under management by the group.
  • A 44-room property in Red River, New Mexico.
  • The Bradford Hotel in Springfield, Missouri. This 49-room property in the Medical Mile is developed by Elliot Lodging, adding to five existing Choice properties.
  • La Créole Inn & Suites in Lafayette, Louisiana, is a new construction developed by Pride Opportunity Developers.
  • Black Bear Inn in Orono, Maine. This 68-room property is the latest by New England Hospitality to the Collection.

“In addition to continuing to welcome new franchisees to the Collection, we are proud to see existing Choice owners increase their footprint following their continued success with Ascend and other Choice brands,” said Mark Shalala, senior vice president, franchise development, upscale brands, Choice Hotels. “Since the Collection’s inception 15 years ago, we’ve been committed to helping owners run profitable businesses while maintaining operational independence, providing unmatched support from Choice’s industry-leading technology and robust distribution platform.”

New openings for the Ascend Hotel Collection include additional locations:

  • Graystone Lodge, Ascend Hotel Collection, Boone, North Carolina
  • CityFlats Hotel—Grand Rapids, Ascend Hotel Collection, Grand Rapids, Michigan; and CityFlats Hotel—Port Huron, Ascend Hotel Collection, Port Huron, Michigan
  • The Hotel Saratoga, Ascend Hotel Collection, Saratoga Springs, New York
  • Inn on Maritime Bay, Ascend Hotel Collection, Manitowoc, Wisconsin
  • The Gibson, Ascend Hotel Collection, Great Falls, Montana

“From the Blue Ridge Mountains to the scenic shores of Lake Michigan, these new hotels are a great representation of the unique offerings guests have come to expect and value from Ascend,” said Indy Adenaw, senior vice president and general manager, upscale brands, Choice Hotels. “As we approach a curated collection of over 360 unique hotels and resorts around the world, we look forward to welcoming even more guests, so they can experience our exceptional service and upscale offerings that enhance their exploration of the destination.”

More AAHOACON 2021 Coverage