Choice Hotels Reveals Reservation App for Ford Cars

ROCKVILLE, Md.—Choice Hotels International Inc. announced today that it has launched hands-free hotel reservations for Ford vehicles. Drivers of Ford vehicles equipped with SYNC AppLink can download Choice Hotels’ Android app, which will enable them to use voice commands to search for available rooms at nearby Choice Hotels, hands-free. The same functionality for iPhone users will be made available in the near future.

More than 1.5 million Ford vehicles in North America are equipped with SYNC AppLink. By 2015, Ford will have more than 7 million SYNC AppLink-enabled vehicles on the road globally.

“In today’s rapidly evolving market, it is important to stay ahead of the latest ways guests search and make reservations. We see an explosive growth in the connected car market, which is why we are thrilled to provide our Choice Hotels guests with this new mobile capability,” said Robert McDowell, senior vice president, global distribution and marketing, Choice Hotels International. “Now that the Choice Hotels apps support Ford SYNC AppLink, drivers can make quick and easy reservations, while staying safe on the road using the hands-free technology.”

“Choice Hotels continues to be a driving force behind innovative mobile technology developments within the hotel industry,” McDowell continued. “We have launched several initiatives for our guests and franchisees, such as Verified Reviews, RapidBook, and a partnership with TripAdvisor. These developments ensure that we not only remain on track with the rapidly evolving mobile market, but that we continue in the future to be an innovative industry leader in technology.”

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