Industry NewsBrandsChoice Hotels Enables 'Book on Google'

Choice Hotels Enables ‘Book on Google’

ROCKVILLE, Md.—Choice Hotels International has enabled Book on Google, making it possible for travelers to search, select, and reserve hotel rooms at Choice properties in a few clicks by completing a reservation online on Google using their saved Google credentials.

“At Choice Hotels, we are committed to being at the forefront of technology and innovation for our consumers and hotel owners,” says Robert McDowell, chief commercial officer, Choice Hotels. “Along with ChoiceHotels.com and the Choice Hotels app, Book on Google provides our guests with another frictionless path to reserve a hotel room with many of the benefits of booking direct.”

Unlike booking a hotel room through other third-party sites, the Book on Google reservation is handled by Choice Hotels. This includes receiving a confirmation from Choice Hotels that allows guests to manage reservations directly with the hotel. Guests will be able to add their Choice Privileges membership number once they receive their confirmation.

Earlier this year, Choice Hotels launched a new cloud-based global reservation system. The distribution platform supports Choice’s 5,800 U.S. hotels and connects more than 200 million guests to 450,000 hotel rooms annually.

“We launched Book on Google to help ease friction in the travel booking process. This feature makes it easier for users to book seamlessly online and helps to minimize drop off. We’re excited to have Choice Hotels join us and help to create a seamless booking process for users,” says Andrew Silverman, product management director, Google.

RELATED ARTICLES

New Pyramid Global Hospitality COO Continues Focus on Big Data to Benefit Owners

Pyramid Global Hospitality Chief Operating Officer Eric Habermann retired in April following seven years with the company and a nearly 40-year career in hospitality....

Grand Hyatt Kauai Resort & Spa Launches Scholarship Program

Grand Hyatt Kauai Resort & Spa, a 605-room resort, announced the launch of a scholarship program to support the continued education of its colleagues...

Hilton Surpasses 500 Hotels in Florida

MCLEAN, Virginia, and MIAMI, Florida—Hilton announced a major milestone as the company surpassed 500 open hotels across Florida. This growth was fueled in part...

Hunter Hotel Advisors Brokers Sale of Residence Inn Detroit Novi

ATLANTA, Georgia—Hunter Hotel Advisors (Hunter) announced the successful sale of the 107-key Residence Inn Detroit Novi. Spark GHC purchased the property from an institutional...

PMZ Realty Capital Arranges Loan for Hampton Inn Marysville

PMZ Realty Capital LLC announced that it has secured a $5.3 million loan for the Hampton Inn Marysville, located in Marysville, Ohio. The loan...

LivAway Suites Breaks Ground on New Property in Tucson, Arizona

SALT LAKE CITY, Utah—LivAway Suites announced the groundbreaking of its newest property in Tucson, Arizona, which marks its fourth in the state over the...