Sabre Launches Business Travel Services for Hotels
SOUTHLAKE, Texas—Sabre Corporation today announced Business Travel Services, a new consolidated solution suite for hoteliers from Sabre Hospitality Solutions. The combined tools offer time-saving automations...
Hoteliers Must Focus on Long-Term Value Creation—Starting With the Booking Experience
Familiarity isn’t driving purchase intent when it comes to booking travel. Lodging brands should recognize this as a call to innovate. Instead of letting...
Boosting a Hotel’s Direct Booking Conversion Rate Without Giving Away Rooms
One of the biggest and most widespread misconceptions in the hotel industry is that discounting is the best way to boost direct bookings. Even...
TripAdvisor Adds New Performance Analytics for Sponsored Placements
NEEDHAM, Mass.—TripAdvisor this week announced the launch of new performance reporting for customers with ads running through its Sponsored Placements program, which the company...
Best Western Becomes First in Hospitality to Launch AI-Powered Ad with IBM Watson
NEW YORK—Vacations are meant to be enjoyable but planning activities and finding appropriate accommodations can be a stressful experience. IBM Watson Advertising and Best...