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Mark Lewis-Brown

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Leveraging the Power of a Hotel’s CRS To Improve Direct Bookings

Direct bookings are the "Holy Grail" for every single hotelier around the globe. Often elusive, direct bookings have a significant impact on a property’s financial performance but leave hoteliers waging an uphill battle to...
booking

Boosting a Hotel’s Direct Booking Conversion Rate Without Giving Away Rooms

One of the biggest and most widespread misconceptions in the hotel industry is that discounting is the best way to boost direct bookings. Even though this has been proven over and over again to...
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