Driving Customers to Direct Bookings
Partnering with an OTA can be both a beneficial and hindering experience to a hotel’s operations—the battle for driving customers to book directly is...
IHG Hotels Added to TripAdvisor Instant Booking
NEEDHAM, MA — TripAdvisor announced a partnership with InterContinental Hotels Group (IHG) to include all the company’s hotel brands in the TripAdvisor instant booking marketplace....
Skyrocketing Customer Acquisition Costs Impact Asset Value
Hotel owners are interested in all facets of your property’s operation and efficiency, but perhaps the most important area—the one that is always top...
The Necessity of a Mobile-Booking Strategy
Facebook launched its City Guides feature last month, giving even more credibility to the idea that mobile devices’ importance to hotel distribution will only...
Priceline Agrees to Acquire Momondo Group
NORWALK, Conn.—The Priceline Group Inc. has announced that it has signed a definitive agreement to acquire the Momondo Group in a cash transaction whereby...