Hotel front-desk staff member checking in a guest while wearing a face mask

Getting the Most Value Out of Every Guest Booking and Stay

In what is sure to be another year of change, hoteliers have to consider new ways to maximize guest value across all available revenue...
Cybersecurity

Smart Data Providers Improve Data Collection Amid New Privacy Features

Hotels might be reliant on first-party data to understand customer analytics. First-party data is often vital to the successful implementation of marketing campaigns, some...

The Online Booking Channel 2.0

The relationship between OTAs and their primary breadwinners—hotels—has been closer to one of rivals than business partners. However, both partners must work together effectively...

Hotels Confront the Paradox of Personalization

Personalization appears to be the hotel industry’s biggest strategic objective right now, but the reason why it’s so hard to achieve is embedded in...

Modeling Hotel Profitability Based on the Latest U.S. Hotel Data

For several years, STR has produced an estimate of total revenues and gross operating profit for the U.S. lodging industry. For 2016, we reported...
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W Calgary & JW Marriott Calgary

Marriott International Announces Agreements to Bring Three Brands to Calgary

Marriott International, Inc. and Truman announced plans to open three hotels in Calgary, including W Calgary, JW Marriott Calgary, and an Autograph Collection Hotel...

Extended Stay Lodging Association and Kalibri Announce Third Regional ExStay Workshop

WASHINGTON—The Extended Stay Lodging Association (ESLA) and Kalibri announced the third quarterly event in their ExStay Workshop series, scheduled for July 30, 2025, in...
Canopy by Hilton Nashville the Gulch

Canopy by Hilton Debuts in Nashville, Tennessee

NASHVILLE, Tennessee—Hilton lifestyle brand Canopy by Hilton has debuted in Nashville with the opening of Canopy by Hilton Nashville The Gulch. The hotel includes...
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