Getting the Most Value Out of Every Guest Booking and Stay
In what is sure to be another year of change, hoteliers have to consider new ways to maximize guest value across all available revenue...
Smart Data Providers Improve Data Collection Amid New Privacy Features
Hotels might be reliant on first-party data to understand customer analytics. First-party data is often vital to the successful implementation of marketing campaigns, some...
The Online Booking Channel 2.0
The relationship between OTAs and their primary breadwinners—hotels—has been closer to one of rivals than business partners. However, both partners must work together effectively...
Hotels Confront the Paradox of Personalization
Personalization appears to be the hotel industry’s biggest strategic objective right now, but the reason why it’s so hard to achieve is embedded in...
Modeling Hotel Profitability Based on the Latest U.S. Hotel Data
For several years, STR has produced an estimate of total revenues and gross operating profit for the U.S. lodging industry. For 2016, we reported...